My sister, Dr. Layse Pereira, and I were once partners at Patinhas Pet Shop — a well-known pet shop in Mooca, both locally and online. After five years of dedication, we closed the shop and took different paths.
Now, Layse is entering a new chapter with VetLay, offering at-home veterinary care with a focus on prevention and a closer connection to pet owners.
From day one, I’ve supported the digital structure of the brand, aiming to reflect this new positioning in a clear, warm, and simple way.
I developed VetLay’s landing page with a focus on local conversion, simplicity, and a more human tone — tailored especially for the East Zone of São Paulo.
In addition to the website, we launched our first paid media campaigns with geographic targeting. Although still in the testing phase, these campaigns have already begun to generate initial leads.
Everything is being built gradually, with continuous adjustments based on day-to-day learnings.
We also began working on local SEO to position VetLay for key searches like “at-home vet East Zone.”
Even at this early stage, the landing page has started showing up for some relevant search terms, showing that we’re on the right path.
The project is still gaining traction, and we remain focused on building a solid foundation — a digital presence that’s simple, functional, and aligned with the care that VetLay stands for.
